Real Estate, but I’ve compiled seven of my favorites along with some real-world examples to help you better understand how to apply them to your deals.
Please study each of these strategies carefully, and think about how they could relate to the properties you are looking to acquire (or to the properties already in your portfolio). By applying these strategies to actual deals, you can discover several ways you can make those deals much more profitable, or even how to take a deal that seems like a loser and turn it into a winner.
[NOTE: In Part 1 of this article, we talked about how commercial property is valued, and on two of my favorite techniques, quick-turning and optioning commercial deals. In Part 2, we talked about getting cash when you buy, and how to increase the cash flow. Read on for additional strategies you can start to use immediately.]
# 5: Reduce Expenses
I have many strategies for minimizing and practically eliminating the risk involved in buying Commercial Real Estate. I cover these strategies in depth at my live event, The Commercial Property Academy, and also in my Home Study Course, but for the purposes of this section on reducing expenses, I will share with you my basic philosophy on how to minimize your risk: Buy Commercial Property so far UNDER market value that the only direction for the value to go is UP.
One advantage of buying way under market value is that you can often get your property tax expenses reduced.
For example, I purchased a 4-story, 45,000-square-foot office building at an auction for $551,000. The property was valued at around $3 Million just two years earlier. The property taxes, based on the previous valuation, were $98,000 per year. Because I bought the property so cheaply, I was able to show the current value was much less than what it used to be worth (at least, until I finished turning the property around). We wrote a single letter to the county that reduced our property taxes from $98,000 to $18,000 per year.
That’s $80,000 less PER YEAR in property tax expenses. That increased our Net Operating Income (“NOI”, which is basically the income on the property minus the expenses), by $80,000, which, divided by a 10% cap rate, increased the value of the property by $800,000!
[NOTE: The flip side to that coin is that if you are buying Commercial Real Estate at a HIGHER price than the previous owner acquired it at, be prepared for your property taxes to go UP, not down. A potential increase in property taxes is not necessarily bad if you keep that in mind when you are evaluating the property and if the property still makes sense even if the taxes do go up.]
In many of the Commercial Properties you will be evaluating, you will find that the current owner is responsible for some or all of the utilities (gas, electric, water). Another great way to reduce your expenses is to pass along those utility expenses to your tenants by sub-metering.
In office and retail buildings, it is common for tenants to pay their own expenses, and sub-meters are commonly found. In apartment buildings, however, sub-metering is not always common, and paying professionals to install meters for each unit can sometimes be expensive. Again, you have to evaluate the merits of sub-metering (the cost to do it versus the resulting increase in cash flow and thus increased value of the property) on a deal-by-deal basis.
Here is a creative way to pass on water utility expenses to your tenants if you find is too expensive to sub-meter: Install flow meters on the main water line to each unit. You can then have your property manager check each flow meter once a month (or have it done electronically), and divide up the single water bill from the utility company amongst your tenants based on usage.
This is a low-cost and fair way to keep the water utility costs down, because it will motivate tenants not to waste water, and because without dividing the costs fairly, some tenants end up paying higher rents than they might otherwise have to because of other tenants’ extravagant water usage.
# 6: Increase Value (Renovate)
As you learned in Part 1 of this article (when I discussed “Sorting The Treasure From The Trash”), Commercial Property is generally valued by the Net Operating Income (NOI) it generates. By increasing the NOI on a Commercial Property, you can increase the VALUE of that property TIMES TEN (sometimes less, sometimes more, depending on the area).
Now, put yourself in the shoes of a tenant. Let’s pretend you own a retail store and are looking to rent 2,000 square feet in a shopping center or strip mall. You would probably evaluate many different potential locations for your store. Let’s say you have narrowed your search down to two choices.
You like the location of the first property, which is asking $12 per square foot in annual rent (or $2,000 per month). However, the parking lot is filled with potholes, the landscaping is filled with dying plants and brown patches of grass, many of the lights on the exterior of the building (including on the signs) have burnt out and have not been replaced, and the building itself looks like it hasn’t been updated in 30 years.
You also like the location of the second property, but the rent is much higher. They are asking $15 per square foot (or $2,500 per month). At this property, though, the parking lot was repaved last year, the lighting and signage look relatively new, the landscaping is well maintained, and the building was recently remodeled five years ago.
Which property would you choose?
If you feel the second location will draw more customers because of the new, clean look of the property, and that the profit on the additional sales will more than offset the extra $500 per month in rent, you would probably choose the second building.
Now let’s look at that first property from the owner’s point of view. By doing some repairs and renovations to clean up and modernize the look of the building, the owner may be able to increase the rent from $12 to $15 per square foot to match the competition. An additional $3 per square foot in annual rent may not seem like much, but if you are the owner of a 20,000-sq.ft. shopping center, that is an additional $60,000 in annual rent, which, according to our earlier example, means an additional $600,000 in the value of the property (at a 10% cap rate).
If you had to pay $60,000 ONCE (from a loan or from reinvesting the positive monthly rental income) to fix up a property and repave the parking lot to create $60,000 in additional annual income (year after year) and $600,000 in additional value, would you do it? Increasing the cash flow and value of a property by renovating it is a great strategy that I have used successfully over and over again.
The obvious caveat of this strategy is that you have to make sure not to price yourself out of the market. If your property is already commanding rents at or near the top of the market, all the renovation in the world may not convince tenants they should be willing to pay a lot more in rent. You must evaluate what the market will bear, what the return will be, and then invest in your property accordingly.